https://www.holdensperling.com/home daily 0.75 2020-12-15 https://images.squarespace-cdn.com/content/v1/5ebece2b60bf9f3479a0c3ec/1604971805479-NKS0D0SZW7WWR8JR302C/0.jpg Home - Join the (r)evolution. Organizational culture, communications, and experience strategy. https://www.holdensperling.com/about-me daily 0.75 2025-07-31 https://images.squarespace-cdn.com/content/v1/5ebece2b60bf9f3479a0c3ec/03bdd989-40e3-40f2-b678-5f4dac1976fc/HoldenSperling.jpeg About Me - Hey, I’m Holden — a strategic operator who’s spent the last decade helping companies navigate scale, shift gears, and stay aligned through it all. My work centers on the messy middle: those moments when a company is growing quickly, merging teams, launching something new, or trying to turn high-level vision into execution that actually works. I come in to help leadership teams get organized, get focused, and move forward with confidence. I’ve led strategy and operations at HER, the world’s largest sapphic dating app, where I partnered closely with the CEO and executive team on planning, internal alignment, and post-acquisition integration into Match Group. Before that, I was Chief of Staff at TodayTix Group, where I helped stand up a new business vertical and scaled the company’s operating model across markets. Earlier in my career, I led cross-functional projects at Meta and Twitter focused on org design, team planning, and go-to-market alignment, and worked on strategic partnerships at Virgin Hyperloop. I’m not a coach or an advisor who pops in once a month with a deck. I’m a hands-on partner—someone who can help you zoom out when needed, drive clarity across your team, and make sure the operational side of the house is keeping up with the ambition. If your company’s evolving and the internal machine needs tuning, I’d love to help. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg About Me https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg About Me https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg About Me https://www.holdensperling.com/welcomehome daily 0.75 2025-01-09 https://images.squarespace-cdn.com/content/v1/5ebece2b60bf9f3479a0c3ec/47d63631-4876-44af-b4d0-9d0e5b9c78bc/HeadshotA-MichaelHullPhoto-650.jpg https://www.holdensperling.com/how-i-work daily 0.75 2025-01-09 https://images.squarespace-cdn.com/content/v1/5ebece2b60bf9f3479a0c3ec/1736386165852-LX925D11CHEMGJDV344P/unsplash-image-qaFKsIMv01Y.jpg https://www.holdensperling.com/hello daily 1.0 2025-06-26 https://images.squarespace-cdn.com/content/v1/5ebece2b60bf9f3479a0c3ec/83840b77-35be-4c6f-8c93-2bd7f3c46472/HoldenSperling.jpg https://www.holdensperling.com/holdenhelps daily 0.75 2025-06-26 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg How I Help https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg How I Help https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg How I Help https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg How I Help https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg How I Help https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg How I Help https://www.holdensperling.com/faq daily 0.75 2025-06-26 https://www.holdensperling.com/samples-of-work daily 0.75 2020-07-16 https://www.holdensperling.com/samples-of-work/project-four-pzdsd monthly 0.5 2020-05-19 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847908183-QIV0PFL3Z7RTHJB17GP0/image-asset.jpeg Samples of Work - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847908396-OZSH4S4BJN0DM5FZZ3LB/image-asset.jpeg Samples of Work - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847908635-ERDR1THBEER8L77UMZUW/image-asset.jpeg Samples of Work - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://www.holdensperling.com/samples-of-work/project-three-37x2h monthly 0.5 2020-05-19 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847434293-78NFNGFBDBWP3OWUSW4P/20140301_Trade-151_0124-copy.jpg Samples of Work - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847433668-KVSJPWSOMKBBPFCHMSIP/20140301_Trade-151_0124-copy.jpg Samples of Work - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847433138-YVRSCGPQ4HFN8KOSMTU9/20140301_Trade-151_0124-copy.jpg Samples of Work - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847431450-M8B9BH145DGMJJH9GX7U/20140301_Trade-151_0124-copy.jpg Samples of Work - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847430765-7IX40FTYMH60U3F5W9B4/20140301_Trade-151_0124-copy.jpg Samples of Work - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847430145-Z25FONRAT24KU8S9D5DS/20140301_Trade-151_0124-copy.jpg Samples of Work - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847429353-LFGUXJ8YBFP0M5Y4F9LI/20140301_Trade-151_0124-copy.jpg Samples of Work - Project Three https://www.holdensperling.com/samples-of-work/project-ff monthly 0.5 2020-07-16 https://www.holdensperling.com/samples-of-work/project-mm monthly 0.5 2020-07-16 https://images.squarespace-cdn.com/content/v1/5ebece2b60bf9f3479a0c3ec/1594917920871-LJW118IQ35IEOXY4XOXW/Sperling_MeetingsMatter+.jpg Samples of Work - Meetings Matter - I lead a cross-functional working team to identify meeting hygiene pain points and possibilities. Together, we came up with the framework for Meetings Matter, which I used as a brief to develop into policy and collateral.